Goodwill
There's No Such Thing As Going Out of Style
Goodwill is already a popular thrift shopping destination and is just a few steps away from feeling as young and fresh as their target market does. A campaign led by the concept "There's No Such Thing As Going Out of Style" with a focus on bold colors and cool, but relatable, outfits. Style is about individuality, and the pieces that represent you can be found at Goodwill.
Experiential Campaign
Goodwill will invade New York Fashion Week and put on a show featuring outfits styled from clothes found in their stores. Guests will be invited to the show under the guise of a new, unknown designer, and will be shocked by the end of the show when it is revealed that the "designer" is Goodwill.
Social Media
7 days of themed outfits using the hashtag #stayinstyle; supplemented with shopping haul videos. Two larger fashion influencers and two smaller influencers will be involved to start the trend.
Examples of influencers to be involved:
@remibader: 2.1M TikTok followers
@itsjustjhordan: 8,871 TikTok followers
AD: Sanaa Raj AD: Rachel Baranowski